The Mama Roo 3. 0 from 4moms has been designed to mimic the swaying and rocking movements of parents to sooth your little one more naturally. The creators of the Mama Roo measured the movements of real parents as they comforted their babies using motion-sensor technology and programmed the Mama Roo to recreate these movements, allowing your little one to be comforted and soothed more realistically than other rockers that simply vibrate or rock on one axis. The 3. 0 also boasts even softer, plush seat fabric to keep your little one even more comfortable and can be removed easily to be machine washed. The seat insert also features improved head support and extra padding to maximise your little one's comfort. The base unit has also been updated to provide a much clearer, simple interface that can even be controlled with a smart device vis Bluetooth, (iOS and Android compatible), allowing you to control motion direction, speed and volume of the built-in comforting sounds. You can even attach your phone or mp3 player to the unit to play your own selection of sounds or music through the base unit speakers. The Mama Roo 3. 0 is the ideal way to comfort and sooth your little one more naturally while the convenient features allow you to carry on your busy lifestyle with extra peace of mind. Features: Five unique motions based on real parental movements Bluetooth enabled - control motion and sound via smart device 5 x speeds available 3 point harness Machine washable fabrics 4 x built in sounds Smartphone / MP3 Player connector Seat adjustable up to full recline Reversible and removable toy balls Locking toy bar AC Adapter (No batteries required - just plug it in!) Dimensions: Weight: 6. 6kg Dimensions: L49. 5 x W84 x H65cm Suitable from birth to 11. 3kg/25lbs (or able to stand unassisted)

"Right, let's be honest, if you're not hopping on the bargain supermarket bandwagon in the UK, you're probably leaving a fair bit of cash on the table! We're talking about the absolute legends like Aldi and Lidl, who have completely changed the game, proving that you don't need fancy aisles and a hundred different brands of tinned tomatoes to get seriously good grub. Their magic really comes down to their supply chain wizardry; they're masters of direct sourcing, often dealing straight with the manufacturers and farmers, which cuts out so many middlemen and keeps costs insanely low. Many of their 'own-brand' items are actually produced by the very same big-name suppliers that churn out the pricier stuff for the traditional giants like Tesco and Sainsbury's – it’s just packaged differently and without the hefty marketing spend. Even the bigger 4moms MamaRoo 3.0-Silver Plush (New 2016) stockists and suppliers are adapting, offering more 'white label' goods or creating bespoke, cheaper lines specifically for these discount retailers, or even for the value ranges popping up in the mainstream supermarkets aiming to compete. So whether it’s a farmer supplying potatoes directly to an Aldi warehouse or a clever factory churning out 'comparable' biscuits for Lidl, the entire network is geared towards getting us more bang for our buck, which is frankly brilliant news for our wallets! " - Bargainplace UK

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