Top features:- 4K HDR picture quality with 4K X-Reality PRO for true-to-life entertainment - Plenty of entertainment with full smart TV and a Freeview HD tuner - Record shows directly to USB and enjoy them whenever you like - Complete your living room with the TV's slim bezel and hairline finish 4K HDR picture quality with 4K X-Reality PROGet ready to enjoy breathtakingly true-to-life picture quality on the Sony BRAVIA KD-55XE7002BU 55" Smart 4K Ultra HD HDR LED TV. Experience contrast and colours that make every scene pop. Details are sharper and clearer, atmospheres deeper and more engrossing - whether you're watching big budget movies or everyday TV shows.The TV improves contrast, colour and detail for each scene using 4K X-Reality PRO. This advanced tech analyses what's onscreen and enhances it for the best possible view.Plenty of entertainmentStart watching great TV as soon as you switch on. The BRAVIA KD 55XE 7002BU includes a full smart system - giving you access to catch-up from BBC iPlayer and My5, plus a full web browser and YouTube. Download apps from the Sony Entertainment Network to get even more out of your TV.Tune in to more than 50 digital TV channels with the built-in Freeview HD tuner. There's HD content to enjoy on your Ultra HD screen, and some 25 radio stations to expand your entertainment options.Record shows directly to USBPlug a USB stick or HDD into the USB 3.0 port on your Sony TV and record content from TV. It's a great way to capture your favourite show if you can't watch it on air, or to save memorable episodes to enjoy whenever you want.Slim bezel and hairline finishWhether you leave it on its minimalist stand or mount it on the wall (wall mounting kit sold separately), the Sony KD55-XE7002-BU 4K TV adds elegant style to your living room. See more screen and less frame with a thin bezel that creates a slim look and feel for the set. A hairline finish creates a tasteful note for your home.Don't forget your HDMI cablesCheck out our range of HDMI cables to connect your input devices and to make sure your new TV has a perfect picture with improved transfer speeds. Look out for the Sandstrom Silver Series HDMI cables with their lifetime warranty.Wall mount your TVWall mounting is a great way to save floor space and accent your living room décor. If you want to wall mount this TV, browse our TV accessories to find the right 300 x 200 VESA mount.

"The UK supermarket landscape features a significant segment of value-oriented retailers, meticulously focused on providing competitive pricing to consumers. Chains such as Aldi and Lidl, alongside the budget lines of larger groups like Asda and Tesco, implement sophisticated procurement strategies to maintain their economic appeal. Their operational model relies heavily on streamlined stockist relationships and, crucially, direct engagement with a diverse array of suppliers. These suppliers, ranging from multi-national food manufacturers to local agricultural producers, are often selected based on their capacity for high-volume provision, consistent quality, and ability to meet stringent cost parameters, frequently involving own-label product development. This intricate web of direct sourcing, leveraging economies of scale, and efficient inventory management is fundamental to enabling these retailers to offer compelling bargains, thereby shaping consumer purchasing habits and influencing the broader retail market dynamics. " - Bargainplace UK

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