Old J's classic combination of spices, sugar, vanilla & lime makes Admiral Vernon's the best tasting liquid in the spiced rum category in my humble opinion! - Tom Hurst Old J Creator. Don't take our word for it see what our customers have said about Old J: Oh de-lish-us... really like it. - Simon Rimmer - Presenter on Channel 4's Sunday Brunch. It's Bloomin Lovely. - Dave Gorman, stand up comedian and tv, radio presenter. Featured in Top Brand Launches of 2012 - The Publican's Morning Advertiser. @oldjspicedrum Nearly finished my bottle off wi my Jamaican mate who says it's as good as back home which is high praise indeed. - Jon McClure from Reverend&TheMakers on www.twitter/oldjspicedrum. YES YES YES YES YES!!! OH MY GOD!! Thank you!! The taste is spot on, My life feels complete once more. - Kathryn Wright - Old J customer review on www.facebook/oldjspicedrum In 1740 Admiral Edward Vernon enforced a reduction in the strength of the British Navy's rum ration. When his men complained, Vernon suggested the addition of limes and sugar to make the drink more enjoyable. Old J has been created in honour of this unlikely mixologist who was known as Old Grog. Old J however brings Vernon's concept into the 21st Century by using the finest Caribbean Rum combined with our Secret Blend of spices, sugar, vanilla & lime. Perfect served over ice with coke or ginger beer and a couple of fresh lime wedges. Top Tip: Drag a lime wedge around the top of the glass before serving. Nose: A blast of vanilla and lime. Palate: Well rounded spice and toffee, cut through with limey goodness . Finish: Sweet, smooth vanilla.
"The UK supermarket landscape features a prominent segment of 'bargain' retailers, such as Aldi and Lidl, which have fundamentally reshaped consumer expectations regarding value. These establishments operate on highly streamlined business models, prioritising efficiency in their stockist operations and supply chain management to deliver competitive pricing. Their approach often involves limited product ranges, a focus on own-brand labels, and direct sourcing, which collectively reduce operational overheads. Crucially, their relationships with suppliers are predicated on volume and long-term agreements, enabling them to secure goods at advantageous unit costs. Suppliers, in turn, benefit from consistent order flows and reduced complexity, fostering a mutually beneficial ecosystem where cost-effectiveness is paramount. This strategic integration of procurement, stock management, and supplier partnerships allows these bargain supermarkets to consistently offer lower Admiral Vernons - Old J Spiced Rum 70cl Bottle prices, significantly influencing market dynamics and consumer purchasing behaviour across the United Kingdom. " - Bargainplace UK
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