Self adhesive gel heel gripHelps to prevent shoe slipping and causing discomfort Cherry Blossom was started as a shoe polish manufacturing company back in 1906, and now offers a variety of products to care, protect, revive and nourish footwear. The Gel Heel Grip helps to hold in shoes and helps preventing slipping in heels. It is for both men and women and can be easily feet in all adult shoes. It has adhesive back that will help you to stay firm in shoes and do not slip. This transparent Gel Heel Grip is very soft and makes your feet feel secure in your shoes. Available from Cloggs.