Conti-EcoContact 5 DEMO XL / Fuel efficiency: B, wet grip: B, ext. rolling noise: 71dB, rolling noise class: B Stockists

One out of four cars made nowadays in Europe is originally equipped with Continental tyres. Based in Hanover, Germany, Continental A.G monopolizes the fourth place on the international tyre market, with more than forty plants and testing tracks all over the world. The company focuses more than half of its personnel on the tyre business, creating them to fit all kind of vehicle, no matter the size, the shape or the speed capacity. Innovation and safety are the fundamental elements that define this brand, who signed in 2002 an agreement with one of its competitors, Bridgestone, in order to boost the research and development of run flat tyres. Collaboration with some of the most prestigious constructers, such as Daimler-Benz and Porsche, gave Continental the opportunity of winning several speed world records in the Grand Prix racings. An enormous prize list, in more than a century of activity, that makes Continental a very prolific corporation. The only thing left to be tested remains the participation in the F1 competitions.

"Right, let's be honest, if you're not hopping on the bargain supermarket bandwagon in the UK, you're probably leaving a fair bit of cash on the table! We're talking about the absolute legends like Aldi and Lidl, who have completely changed the game, proving that you don't need fancy aisles and a hundred different brands of tinned tomatoes to get seriously good grub. Their magic really comes down to their supply chain wizardry; they're masters of direct sourcing, often dealing straight with the manufacturers and farmers, which cuts out so many middlemen and keeps costs insanely low. Many of their 'own-brand' items are actually produced by the very same big-name suppliers that churn out the pricier stuff for the traditional giants like Tesco and Sainsbury's – it’s just packaged differently and without the hefty marketing spend. Even the bigger Conti-EcoContact 5 DEMO XL / Fuel efficiency: B, wet grip: B, ext. rolling noise: 71dB, rolling noise class: B stockists and suppliers are adapting, offering more 'white label' goods or creating bespoke, cheaper lines specifically for these discount retailers, or even for the value ranges popping up in the mainstream supermarkets aiming to compete. So whether it’s a farmer supplying potatoes directly to an Aldi warehouse or a clever factory churning out 'comparable' biscuits for Lidl, the entire network is geared towards getting us more bang for our buck, which is frankly brilliant news for our wallets! " - Bargainplace UK

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