Course Description This Course will teach students how to master Google Analytics; from the basics all the way through the most advanced features. Once complete, students will be masters at reporting, behavioral data, audience conversion and will have an extremely well-rounded knowledge base with this software. Remember, being proficient in Google Analytics will easily set you apart in the job market, especially since almost every business has an online presence that is crucial to their success. Example Training Video (Not From This Course) Course Content Module 1: Introduction to Google Analytics 1.1 Intro Definitions Pt 1 1.2 Intro Definitions Pt 2 1.3 How Google Analytics Works Module 2: Fundamentals of Google Analytics 2.1 Build Analytics Infrastructure 2.2 Setting Up Conversion Data 2.3 Input New Users 2.4 Setting Up Conversion Data 2.5 Examine Extra Points Module 3: Basics of Google Anayltics 3.1 Basic Features 3.2 Dashboard 3.3 Shortcuts 3.4 Adding a Dashboard 3.5 Sharing Reports 3.6 Alerts 3.7 Realtime Analytics 3.8 Standard Reports 3.9 Views2 Module 4: Reports in Google Analytics 4.1 Acquisitions Intro 4.2 All Traffic Acquisitions 4.3 Acquisitions Overview 4.4 Acquisition Channels 4.5 Cross Development 4.6 All Referrals 4.7 Campaign 4.8 Keywords 4.9 Social 4.10 Webmaster Tools Module 5: Behavioral Reports 5.1 Behavioral Reports Intro 5.2 Dimensions 5.3 Content Drilldown 5.4 Landing Pages 5.5 Exist Pages 5.6 Events 5.7 Event Flow Report 5.8 Working with Events 5.9 Site Search Report 5.10 Working Site Report 5.11 Site Search 2 5.12 Site Search 3 5.13 Behavior Flow Report 5.14 Site Speed 5.15 Using Site Speed Search 5.16 Page Timings 5.17 Speed Suggestions 5.18 User Timing Adsense 5.19 Experiments 5.20 Inpage Analytics Module 6: Audience 6.1 Audience Reports 6.2 Location Report 6.3 Language 6.4 Behavior 6.5 Frequency Recency 6.6 Engagement Report 6.7 Technology Reports 6.8 Mobile Reporting 6.9 Demographic Report 6.10 Interests 6.11 Visitor Flow Chart Module 7: Conversions 7.1 Intro 7.2 Funnel Visualization 7.3 Goal Flow Report 7.4 Reverse Goal Path 7.5 Goal URLs 7.6 Ecommerce Reports 7.7 Product Performance Reports 7.8 Transactions Report 7.9 Time to Purchase Report 7.10 Multi-channels Funnels Report 7.11 Assisted Conversion Report 7.12 Top Conversion Paths Report 7.13 Time, Log andamp; Path Length Report 7.14 Attribution Report andamp; Model Comparison Tool 7.15 Conclusion LEARN365 Courses Include 12 Months Unlimited Online Access to: Expert Instructor-Led Training: Learn 365 uses only the industry's finest instructors in the IT industry. They have a minimum of 15 years real-world experience and are subject matter experts in their fields. Unlike a live class, you can fast-forward, repeat or rewind all your lectures. This creates a personal learning experience and gives you all the benefit of hands-on training with the flexibility of doing it around your schedule 24/7. Visual Demonstrations andamp; Multimedia Presentations: Our courseware includes instructor-led demonstrations and visual presentations that allow students to develop their skills based on real world scenarios explained by the instructor. Learn 365 always focuses on real world scenarios and skill-set development. Quizzes andamp; Exam Simulators: Learn 365's custom practice exams prepare you for your exams differently and more effectively than the traditional exam preps on the market. You will have practice quizzes after each module to ensure you are confident on the topic you have completed before proceeding. This will allow you to gauge your effectiveness before moving to the next module in your course. Learn 365 courses also include practice exams designed to replicate and mirror the environment in the testing center. These exams are on average 100 questions to ensure you are 100% prepared before taking your certification exam. Social Learning andamp; Networking: Learn 365 has designed a world class Learning Management System (LMS). This system allows you to interact and collaborate with other students and Learn 365 employees, form study groups, engage in discussions in our NOW@ Forums, rate and like different courses and stay up to date with all the latest industry knowledge through our forums, student contributions and announcement features. Flash Cards andamp; Educational Games: IT online learning knows that education is not a one size fits all approach. Students learn in different ways through different tools. That is why we provide Flash Cards and Education Games throughout our courses. This will allow you to train in ways that keep you engaged and focused. Each course will have dozens of Flash Cards so you can sharpen your skill-sets throughout your training as well as educational games designed to make sure your retention level of the materials is extremely high. Navigation and Controls: Learn 365's self-paced training programs are designed in a modular fashion to allow you the flexibility to work with expert level instruction anytime 24/7. All courses are arranged in defined sections with navigation controls allowing you to control the pace of your training. This allows students to learn at their own pace around their schedule. Certificate of Completion: Upon completion of your training course, you will receive a Certificate of completion displaying your full name, course completed as well as the date of completion. You can print this out or save it digitally to showcase your accomplishment. Need to train your Team? Contact Us for Discounts on Multiple Subscription Purchases.
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