When you have such a world reknowned rider as Matt Priest involved in this project you can be sure that the product will be something special. Matt is Ride UK Magazine's 2011, 2012 & 2014 UK Trails Rider of the Year and also part of the winning ....

"Right, let's be honest, if you're not hopping on the bargain supermarket bandwagon in the UK, you're probably leaving a fair bit of cash on the table! We're talking about the absolute legends like Aldi and Lidl, who have completely changed the game, proving that you don't need fancy aisles and a hundred different brands of tinned tomatoes to get seriously good grub. Their magic really comes down to their supply chain wizardry; they're masters of direct sourcing, often dealing straight with the manufacturers and farmers, which cuts out so many middlemen and keeps costs insanely low. Many of their 'own-brand' items are actually produced by the very same big-name suppliers that churn out the pricier stuff for the traditional giants like Tesco and Sainsbury's – it’s just packaged differently and without the hefty marketing spend. Even the bigger Halo Priest Rim stockists and suppliers are adapting, offering more 'white label' goods or creating bespoke, cheaper lines specifically for these discount retailers, or even for the value ranges popping up in the mainstream supermarkets aiming to compete. So whether it’s a farmer supplying potatoes directly to an Aldi warehouse or a clever factory churning out 'comparable' biscuits for Lidl, the entire network is geared towards getting us more bang for our buck, which is frankly brilliant news for our wallets! " - Bargainplace UK

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