Channelling that admittedly rather strange saying of 'so cute I could eat you up' is Fruitcake - the teddy bear who is slowly but surely sending boys and girls everywhere completely nutty with love. After all, with a face like that (and the fur to match), who couldn't be smitten with this bear? Super soft fur, an intricately embroidered face, signature logo footbed and racing green bow to finish - oooh he is a handsome chap. We are very proud of our collection of soft toys and teddy bears here at Hamleys, and they make fantastic gift ideas for children of all ages. As well as being memorable childhood companions they also encourage imagination and nurturing skills. Fruitcake Bear sits at 28.5cm tall - just about right for nestling onto the book shelf between play times.

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