Treat your hair to the benefits of Kérastase's Styling L'Incroyable Blow Dry; a reworkable lotion that allows you to create flexible, touchable styles and a perfect blowdry with ease. Fortified with innovative SRS technology, its unique formula utilises heat-sensitive Micro-Beeswaxes that melt when heated to enhance shape, and form a strong bond between hair fibres when cool for a long-lasting finish without stiffness. The lotion reactivates at 150°C and can be moulded without reapplying for versatile styling. Elastic Polymers enhance flexibility and provide frizz protection for up to 96 hours.

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