49" 4K Ultra HD HDR Smart TV with Active HDR   A vibrant and vivid picture from any angle Our latest Ultra HD innovation is built into the unique IPS 4K panel meaning your entertainment is viewable from any angle without distortion Multi HDR – see more of the HDR picture Advanced formatting technology enables LG UHD TV to output many recognised High Dynamic Range algorithms, such as HLG and HDR 10. Get the HDR experience from more HDR sources. Ultra Luminance – The science of light control Enjoy brighter whites and darker blacks thanks to local dimming technology which lifts the brightest scenes to brilliant new levels and the darkest shadows to life. LG Smart TV with webOS The award winning LG Smart TV with Freeview Play : Enjoy catch-up TV from BBC iPlayer, ITV Hub, All 4 and Demand5, as well as movies and box sets on demand from Netflix, Amazon Video and NOW TV. Immersive multi-channel sound effect Great television deserves great audio. This sound technology creates seven virtual channels which produce the multi channel ULTRA Surround effect.

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