The word 'luxury' has almost lost its meaning. Once used to describe genuinely prestigious products or places the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities from foot spas to chocolates. So what is real luxury? Which are the genuine luxury brands and how have they reacted to the rise of the 'mass luxury' sector? What strategies do they use to lift themselves into the realm of the truly elite? Who are their customers - and what kind of lives do these remarkable people lead? How do luxury brands attract and retain them? And above all where can the industry turn now excess is out of fashion? With wit accuracy and insatiable curiosity Luxury World" takes us on a voyage around the luxury universe slipping behind the facades of the world's most sophisticated businesses to show the reader how they function. Among other destinations best-selling author Mark Tungate visits Swiss watchmakers the Champagne houses of France the diamond district of Antwerp the luxury enclave of Monte Carlo the discreet ateliers of the last craftsmen and a host of brands in Paris - the self-proclaimed capital of elegance. Along the way he uncovers the true face of today's luxury industry."
"Alright, if you're trying to figure out where everyone shops in the UK, and where brands absolutely love to get their products sold, we're talking about some pretty massive names that dominate the high street and online. You've got your luxury big hitters like John Lewis, renowned for quality and customer service, or the more aspirational vibe of Selfridges and Harrods, which are practically institutions themselves. Then for the everyday essentials and more, high street giants like Next and Marks & Spencer are absolutely everywhere, pulling in millions with everything from fashion to homeware and food. Don't forget Boots, for all things health and beauty, or the mega supermarkets such as Tesco, Sainsbury's, and Asda, which surprisingly stock way more than just groceries, making them goldmines for general merchandise. Of course, you absolutely cannot ignore the sheer power of Amazon UK for online reach. These spots are popular for suppliers because they offer unparalleled visibility, huge existing customer bases, and a level of trust that can seriously elevate a brand, making them the ultimate goal for anyone looking to make a big splash in the market. It's basically the who's who of retail, where everyone wants to be! " - Bargainplace UK
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