The star of the Campaign collection is undoubtedly this limited edition of just 100 timepieces that revive the early 20th century tradition of making wristwatches in silver cases, particularly resonant for Mappin & Webb, which traces its roots as a silversmith back to 1775. The round 40mm case houses an ultra-thin mechanical hand wound Swiss movement with a generous 42 hour power reserve that presents the time in an authentic hour, minute and subsidiary seconds configuration across a unique period style creamy vellum dial, on which the twelve is picked out in red. The crown is the classic milled onion shape so prevalent in the early part of the last century, whilst the narrow lugs retain a vintage style tan leather strap. This limited edition piece pays almost forensic homage to one particular Campaign watch in the Mappin & Webb archive and yet allows today’s wearer to make this a truly personal timepiece by having space on the numbered case back for engraving a name and significant date. Mappin & Webb is pleased to collaborate on fund-raising for Never Such Innocence and the launch of its Campaign watch collection, with 7% of net sales profit going to the charity. Never Such Innocence works to ensure young people nationally are inspired, informed and included in the centenary activities. Working with High Commissions and Embassies to highlight the global nature of the war, the charity encourages young people to actively learn about their shared history and heritage. The charity takes its name from Philip Larkin’s famous poem MCMXIV, which reflects on the changes caused by the First World War. The driving force behind Never Such Innocence is Lady Lucy French, great-granddaughter of Field Marshal Sir John French who commanded the British Expeditionary Forces from 1914-15.

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