Mastering Fashion Buying and Merchandising Management Stockists

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry. - Covering design marketing sourcing negotiation range planning supply chain and stock management it clearly integrates current operational practice with theory. - This combined with a thorough explanation of careers makes it a key text as it provides an important reference source for existing practitioners as well as being vital for students new entrants and those seeking a career change into buying and merchandising.

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