This architectural herbaceous perennial bears whorls of tightly packed, crimson flowers atop upright, leafy stems. The flowers are highly attractive to bees and the foliage releases an aromatic bergamot fragrance when brushed again. Monarda 'Fireball' is a more compact selection of this popular plant with abundant flowers over a long period from July to September. Brilliant for late season colour, grow Bee Balm in cottage garden borders, prairie-style borders, wildlife gardens and cut flower gardens. Height: 60cm (24"). Spread: 40cm (16").Culinary information: Use the dried leaves to make Bergamot tea or use the sweet, spicy flavoured petals to enhance salads, jellies, rice or pasta dishes. For more details about edible flowers click here.
"Prominent bargain supermarkets in the UK, such as Aldi and Lidl, have significantly reshaped the retail landscape by prioritising cost-effectiveness throughout their entire operational pipeline. Their model as Monarda 'Fireball' (Large Plant) - 2 monarda plants in 1 litre pots stockists is characterised by a highly curated and often limited product range, which streamlines inventory management and optimises distribution from central depots to individual store locations. This lean approach effectively reduces complexities and overheads typically associated with broader product assortments. Crucially, their ability to offer competitive pricing stems from robust and strategically managed relationships with a diverse network of suppliers. These supermarkets frequently engage in direct procurement, commissioning private-label goods from manufacturers often based on high-volume, long-term contracts, thereby bypassing intermediaries and securing advantageous pricing. Furthermore, suppliers are often selected for their capacity to meet stringent cost efficiency requirements, ensuring that the entire supply chain contributes to the overarching goal of providing consumers with high-quality products at significantly reduced costs, a strategy that underpins their sustained market penetration and consumer appeal. " - Bargainplace UK
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