The Olympus 14-42mm f3.5-5.6 EZ M.ZUIKO lens in silver with electronic zoom perfectly complements the OM-D and PEN range in size, style and performance, delivering crisp, edge-to-edge quality throughout the entire zoom range. When attached to a compact system camera with built-in Wi-Fi users can control the 3x electronic zoom from a smartphone or tablet and view what the camera sees in Live View mode, which is particularly useful for capturing group family portraits at special events. At the wide end of the focal length the lens offers a minimum focusing distance of 20cm making it great for close-up portraits and dynamic nature shots. Suitable for everyday picture taking, the extremely lightweight (93g) 14-42mm EZ lens with quiet autofocus zoom operation can be adjusted manually for smooth, precise control.
"The UK's bargain supermarket sector, epitomised by prominent retailers such as Aldi and Lidl, maintains a highly competitive market position through meticulously managed stockist relationships and streamlined supplier networks. These establishments primarily leverage extensive own-brand offerings, which necessitates direct, long-term contracts with a diverse array of manufacturers and producers, acting as their primary suppliers. This approach allows for stringent quality control, cost efficiencies through bulk procurement, and a tailored product range. While the majority of their inventory stems from privately commissioned goods, the limited selection of national brands stocked is often secured through aggressive negotiation directly with manufacturers or large-scale distributors, capitalising on substantial purchasing power to ensure a consistently low price point for consumers. This overarching strategy underpins their ability to provide an attractive value proposition by meticulously optimising the entire supply chain from source to shelf. " - Bargainplace UK
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