40" Ultra HD 4K HDR LED Television   4K Pure Direct For Smoother, Crisper Motion and Colour Accuracy  During 4K signal transmission to the TV via HDMI, the colour information can be slightly compromised, resulting in less-than-ideal colour shading and gradation. With 4K Pure Direct, all colour information and full resolution is transmitted to the TV, so that the picture retains its crisp, rich colours as intended in 4K Ultra HD.   Advanced Colour Processing. For Outstanding Picture Quality  Advanced Colour Processing uses our picture quality know-how to deliver faithful onscreen images. Specifically it delivers accurate colours and works to produce deeper blacks which retain detail even in dark scenes.   Multi HDR Support Be ready for High Dynamic Range Movies & TV  Our 4K TVs support multiple HDR formats, such as HDR10 found on UHD Blu-ray discs and, with the 2017 models, now Hybrid Log Gamma (HLG), the HDR format developed by the BBC and Japan's NHK.  

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