Primacy 4 DEMO VOL / Fuel efficiency: A, wet grip: B, ext. rolling noise: 69dB, rolling noise class: B Stockists

With more than one hundred awards in the Formula 1 races and two victories of the constructers' world championship, Michelin is beyond any doubt one of the most praised and prized manufacturers in the world. One may understand better why Michelin tires are so respected all over the world, if we just sum up the world speed record, with an average of 400km/hour, during the F1 tests, successfully passed with BAR Honda in 2006. The French tires have won the consumers' trust in more than 170 countries, because Michelin's signature comes along with safety, longevity, security and boldness, in all respect of the environment. Dedicated to innovation, the Michelin engineers don't leave anything unchecked when they build a tire. Their products are known for their superb grip in the corners, under diificult aquaplaning situations, but also for their resistance to the highest temperatures. For more than a century, the French constructer, headquartered in Clermont Ferrand has created over 3500 tire models and has been mounted on the most famous car brands.

"The UK grocery landscape features a prominent segment of 'bargain' supermarkets, notably Aldi and Lidl, which have significantly reshaped consumer expectations regarding value and affordability. These retailers operate on a meticulously efficient model, prioritising cost-effectiveness throughout their supply chains to deliver competitive pricing. Their stockist and supplier relationships are rigorously managed; often, they engage in direct sourcing, consolidate purchasing volumes, and mandate stringent cost controls from their partners. This approach frequently involves long-term contracts for own-brand products, fostering a collaborative yet demanding environment where suppliers must continually optimise production and logistics. Consequently, these supermarkets exert considerable influence over their supplier base, driving innovation in cost reduction and operational efficiency, ultimately benefiting consumers through accessible, lower-priced goods while simultaneously impacting the broader dynamics of the national food supply network. " - Bargainplace UK

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