The new SRAM RED ErgoDynamic Shifters represent SRAM's most advanced thinking yet on perfecting the interface between rider and bike. SRAM has scrutinized everything, including the transition between handlebar and hoods, the grip texture, finger wrap, and the separate interfaces with both the shifter and brake lever. The result is an extremely comfortable, highly individual fit that makes the shifters feel like a natural extension of the rider. ErgoFit textured body improves grip and finger wrap with reduced diameter, providing better control, and a better transition to the bar

"When you're on the hunt for a absolute steal, UK supermarkets are genuinely fantastic for bagging a bargain, and it’s not just the obvious players like Aldi and Lidl that are rock-solid choices for stretching your quid further. Even the bigger guns like Tesco, Sainsbury's, Asda, and Morrisons have upped their game with brilliant own-brand ranges that often give the pricier stuff a real run for its money, proving you don't always have to compromise on quality to save a few bob. The whole behind-the-scenes magic really comes down to their savvy SRAM RED Shift/Brake Lever EgroDynamic Right stockists and the vast network of suppliers they work with, often anonymously, to keep those shelves piled high with budget-friendly goodness. Many of these suppliers are the very same folks who produce the premium brands, but they'll shift their goods to the supermarkets for own-label lines, cutting out the marketing costs and passing those savings directly onto us, the shoppers. So, whether it's fresh produce, pantry staples, or even those surprisingly good frozen pizzas, it's this clever ecosystem of sourcing from a diverse array of suppliers and efficient stock management that allows these supermarkets to consistently offer suchwallet-pleasing SRAM RED Shift/Brake Lever EgroDynamic Right prices, making that weekly shop feel less like a chore and more like a clever win! " - Bargainplace UK

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