Strip back your styling regime with the Shu Uemura Blow Dry Beautifier for Fine to Medium Hair; a multi-tasking, leave-in treatment that delivers five benefits without weighing hair down. The first BB treatment for hair utilises SRS Microwaxes and Amino Acid Reactive Silicon – microscopic wax particles that melt when activated by heat to create flexible bonds between hair fibres – helping to prime and smooth each strand for sleek, polished results. Fortified with antioxidant-rich Ginkgo Biloba extract, the serum-like formula weightlessly coats hair, protecting against heat damage as well as free radical damage. Perfect for shaping and reshaping styles in-between washes, it hydrates and replenishes for hair that looks supple and revitalised without that heavy product feel. Use pre-blow dry for flawless, barely-there results.

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