Every detail of the Émonda line, from frame design to each component choice on every model, serves the same audacious goal: to create the lightest line of production road bikes ever offered. The entire Émonda line is unbelievably light, with sensational ride-tuned balance and handling that elevate Trek ride performance to a whole new level. 500 Series OCLV achieves a superb balance of light weight, strength, and stiffness that's perfectly suited to the sophisticated frame technologies that distinguish Trek frames. The right relationship of stiffness to weight is critical to frame performance. We run rigorous tests to ensure that we've achieved the proper stiffness/weight ratio at every part of the frame to maximise handling, pedalling performance and ride feel. H2 is the optimal fit to put most riders, including many of the Trek Pro Team athletes in the right position for power and performance. Trek Emonda SL 5 Road Bike 2017 Features Redefines what's possible for weight and ride performance 500 Series OCLV Carbon makes the ultimate light bike possible Perfectly balanced; ultra-responsive ride feel The world's lightest road line has the world's best warranty H2 Fit Performance cable routing
"Alright, so when you're thinking about the real big hitters in the UK retail scene, the places everyone flocks to and where brands dream of landing a spot, you're looking at a pretty diverse bunch of household names. Naturally, the department store giants like John Lewis and Selfridges are always high on the list, offering that premium, curated experience and attracting a huge customer base who trust their quality. Then there are the high street stalwarts; think Next for its reliable fashion and homeware offerings, M&S for everything from food to fashion and quality basics, and the massive online presence of ASOS, which pretty much dictates trends for a whole generation and offers incredible reach, especially for younger demographics. You absolutely can't forget the sheer power and accessibility of the big supermarkets either – Tesco, Sainsbury's, and Asda aren't just for your weekly shop; they've got massive non-food ranges including clothing, home goods, and electronics, making them incredibly convenient and a huge gateway to the mass market. For health, beauty, and wellness, Boots and Superdrug are absolute go-tos, dominating that specific segment with their extensive product ranges and loyalty schemes. And if we're talking about homeware, Dunelm and The Range have become incredibly popular, offering a vast array of affordable and stylish options. Basically, these are the heavy hitters because they've got the footfall (or clicks!), the established trust, and the distribution networks that make them incredibly attractive for any brand looking to make a serious impact across the country. " - Bargainplace UK
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