Whereas a lot of cars made in Asia choose Hankook as original equipment, in the rest of the world these tires are the consumers' first choice when it comes to replacing the original ones. Established In Seoul, South Korea, Hankook has proven ever since its creation, that it has both the will and the knowledge to develop and make a difference on the tire market. With a presence in more than 170 countries, Hankook is today among the eight largest tire constructers in the world. The ambition to outstand any expectation pushed the Koreans to foresee a raise to almost 70 million tires, until 2010. Very competitive, Hankook tires are known for their resistance, their irreproachable grip on dry, wet, but especially snow-covered roads. In addition to local brands, like Hyundai, Daewoo or Kia, the Korean manufacturer is also a global supplier for internationally sounding brands, like Mercedes, GM, Volkswagen and Chrysler. Hankook is also a regular "client" of the Australian Rally since a few years and more lately partnered with Ford for the 2006 race.

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