A showcase of the most exciting innovative and successful window displays worldwide this book offers inspiration and guidance to visual merchandisers and retailers who need to create eye-catching window designs that will increase sales. Stores have to deliver their merchandise in a competitive imaginative and distinctive style and never more so than now when consumers have less to spend. The challenge is not only to grab customers attention and encourage them to shop but to promote a stores brand and keep shoppers informed of fashion trends. Seven chapters cover key topics for the visual merchandiser each with a gallery of photographs of stores in Belgium Spain Italy and Hong Kong as well as London and New York demonstrating how and why each window is successful. Colour is a great tool to promote a trend Seasonal Windows exploit the key shopping seasons and encourage the buying of gifts while following Trends in fashion food or homewares and translating them quickly into a window display is a key skill for a visual merchandiser. Graphics and Photography are cost-effective and efficient tools for delivering a message or inform the customer or use Lighting to add drama whether spotlighting products or flooding an entire window. Theatre shows off exuberant and avant-garde displays created to wow an audience of passers-by. Quirky Windows allow the merchandiser to realise their wildest ideas with spectacular results.
"Alright, if you're looking to get your awesome products out there and wondering who the big dogs are when it comes to popular Window Display stockists in the UK, well, you've got a fantastic mix! For a premium, aspirational vibe, places like John Lewis are always a top pick, known for their quality and loyal customer base, and then you've got the iconic department stores like Selfridges and Harrods – getting into those is a massive coup for any brand, instantly elevating your status. But it's not just about the high-end; for broader reach and fantastic footfall, you can't ignore the high street stalwarts like Next, who have a massive online presence too, or even the supermarket giants like Tesco and Sainsbury's if your product fits that bill, as they boast incredible daily customer traffic. There's also the online pure-plays like ASOS for fashion or Amazon UK for pretty much everything, which are absolute powerhouses for sales volume. Basically, the most popular ones are those with a huge customer base, a strong brand, and often a brilliant blend of both physical and online presence, making them incredibly attractive partners for any business looking to scale up! " - Bargainplace UK
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Window Display stockists in London, Manchester, Birmingham, Glasgow, Hull, Grimsby and Edinburgh. Window Display suppliers in Newcastle, Sunderland, Leeds, Bradford and Middlesbrough. Window Display dealers in Blackpool, Lancaster, Oxford, Cambridge and Sheffield. Window Display sellers in Nottingham, Huddersfield, Warrington, Hartlepool, Wolverhampton, Southport, Stockport and Southampton. Window Display stockists in Barnsley, Brighton, Norwich, Ipswich, Leicester, Cardiff, Bristol, Swansea and more!