The French fashion house Zadig & Voltaire, which fosters casual, boho and rock styles with a significant dash of cool elegance, presents its new fragrant pair in September 2016 announced with the slogan "This is Zadig!". The perfume pair consists of a feminine and a masculine edition: This is Her! and This is Him!. The perfumes are created in cooperation with the company Beaute Prestige International (BPI). Cecilia Bönström, artistic director of Zadig & Voltaire, said to wwd that the idea was to break from what already existed on the market and “to find a balance of something really clean and something darker, more mysterious.”
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